2019 is going to be one hell of a year for Disney. Captain Marvel, Avengers EndGame, Dumbo, Aladdin, Star Wars Episode 9, Frozen 2 and Toy Story 4 are expected to produce great number at the box office. Captain Marvel will be the 21st movie in the Marvel Cinematic Universe. The Brie Larson star movie is the first female led Marvel movie. Captain Marvel releases on the heel of Avengers EndGame. The movie is going to make huge load of money but there are some odds that might ruin Marvel terrific run at box office. Kevin Feige and people at Disney might look at some of the concern for Captain Marvel box office.
1. First Introduction of character
Carol Danvers will be seen for the first time on the screen. The character is not very popular among comic book fans and regular movie goers. Marvel teased Carol Danvers at the post credit scene of Avengers Infinity War. The solo movies tend to perform less compared to team up movies and sequel. Black Panther got strong boost from Captain America Civil War but Captain Marvel does not have any movie that might boost its box office. It will be an exciting challenge for Kevin Feige and people at Disney.
2. Mediocre response to trailers
Marvel have released two full length trailer for Captain Marvel. The reaction from audience have been mixed. The first trailer was particularly underwhelming compared to other MCU trailers. The second trailer was able to generate good buzz but was not convincing enough to drag movie goers to theater. Many fans are complaining on Brie Larson emotion and too much reliance on feminism. Apart from those two trailers, Marvel have released a special look and tons of TV spots which has been good. But is it too late to convince fans?
3. Weak Marketing Campaign
Marvel is famous for aggressive marketing campaign for their movies. They spend millions of dollar for marketing. But Marvel has not been quiet aggressive with Captain Marvel. The press tour have not been quiet praiseworthy. Brie Larson is doing her best to promote the movie but Marvel is not pushing hard. Hard core Marvel fans will definitely watch the movie but what about regular movie goers?
4. Overpowered MCU
According to Kevin Feige, Carol Danvers will be the most powerful character even introduced in the MCU. Carol Danvers will play a key role in defeating the mad titan as well. She might be able to move planets with her power. The MCU has already been over powered with Thor Odinson, Doctor Strange, Scarlet Witch and Vision. Fans are little tired with the over powered MCU.
Captain Marvel TV spots are focusing too much on Feminism. The reason Wonder Women succeeded on different level because it did not sideline male character. Marvel is focusing on feminist aspect of the story rather than focusing on character story line.
Captain Marvel is releasing just before Avengers EndGame. (the most anticipated movie of 2019) The phenomenal success of Marvel might give a strong push to Captain Marvel box office. The word of mouth might boost the box office of Captain Marvel. Will Captain Marvel come close to Black Panther or Ant Man and the Wasp?
Despite having several doubts from the audience Captain Marvel has become a huge box office success and heading for a record breaking opening weekend.